Structure for the Design Project proposal

IDEA 1
1. Topic: Fashion photography(Marketing campaign).

2. Background: Fashion photography is a wonderful mixture of artistic and commercial photography. The essence in the fashion photography is to capture the objective of fashion and make the fashion appealing to the consumers.History of contemporary fashion, Fashion Trends, historic aspects and the evolution of fashion photography.

3. Problem identification: The most important problems of fashion photography that are faced by photographers are: photographic tests, models management, advertising and editorial reality. I will focus on the problem of advertising.

4. Idealization: Different aspects of fashion photography, Commercial, glamour, fashion, beauty, National & International agencies, Fashion shows, Portraits, Documentaries, Photo-shoot studio, Portfolio, Nature, Beauty, Showroom, Still life.
* Critical – analytical study of fashion photography image in advertising.
* Critical – analytical study of use of fashion photography in advertising.
*Photographic techniques in fashion photography:
* Photographic exercises aimed at the resolution of technical and projectual problems in fashion photography.
* Methods and techniques for beauty shooting.
* Study of lighting
* Models tests
* Relationships with models agencies
*Beauty photography
My idea is to create an advertising and marketing magazine for fashion photography and an application of a slide show of mouse over and a nice way of the photo zooming in to display for viewing.

5. Concept: The perception of the message in advertising communication should be more and more immediate. Communication starts from an image which should be able to transfer sensations, concepts, life styles before than a technical information that requires analysis. This is the role of Fashion Photography: to catch the reader’s attention and focus him/her on the product or brand analysis.


6. Aim and Objectives:* To capture the objective of fashion.
* To captivate shoppers and impress them with the quality of photography.
*To understand the fashion in the clothes or product.
*To influence and create a feeling, emotion or opinion in the viewer(advertise,think).
*To express or to show the photographers emotions, feelings, etc. (mainly artistic/Design expression in photography).
*To portray beauty,style and impression in focus.

7. Motivation: Am motivated by the fashion trends,styles and beauty.
8. Review, Analysis and precedence studies
9. Design Approach: Promotional magazine on fashion, Photography website slide show on the fashion trends.
10. Planning

IDEA 2
1. Topic: HIV/AIDS awareness campaign

2. Background: AIDS is one of the most serious, deadly diseases in human history. More than 20 years ago, doctors in the United States identified the first cases of AIDS in San Francisco and New York. Now there are an estimated 42 million people living with HIV or AIDS worldwide, and more than 3 million die every year from AIDS-related illnesses. AIDS is caused by the human immunodeficiency virus (HIV). AIDS IN FULL is Acquired Immune Deficiency Syndrome.

3. Problem identification: AIDS is caused by HIV. HIV is a virus that gradually attacks immune system cells. As HIV progressively damages these cells, the body becomes more vulnerable to infections, which it will have difficulty in fighting off. It is at the point of very advanced HIV infection that a person is said to have AIDS. It can be years before HIV has damaged the immune system enough for AIDS to develop.

4. Idealization:My conscious defense or rather my ideal idea is to design a T-shirt, a logo 4 the T-shirt, create brochures,calendars,Handkerchiefs with the logo on and ribbons since its an HIV/AIDS awareness campaign. Create a slogan ""

5. Concept: ACTIVITIES
· Develop awareness and sensitization package and strategy
· Develop and reproduce materials
· Train and sensitization/awareness team members
· Conduct sensitization activities


6. Aim and Objectives: To increase knowledge about HIV/AIDS transmission among youths.
To increase the incidence of safe HIV/AIDS practices and behaviors among 100 targeted youths and their families in one month.
To enhance knowledge on HIV/AIDS prevention, transmission and care among 100 targeted rural youths.
To reduce the number of new HIV infections (especially among youth).
To reduce the impact of HIV and AIDS on individuals, families and communities.

7. Motivation:
8. Review, Analysis and precedence studies:
9. Design Approach: Designing a poster, slogan, T-shirt with a logo, calendar, Brochures, Handkerchiefs and ribbons.
10. Planning:

IDEA 3
1. Topic: Art gesture-body gestures(interactive installation)

2. Background: I got this idea right in front of my mirror,when i was making some body movements and gestures and visualized it in a sense of interaction with an installation that would be interacted with body gestures projected on a wall.

3. Problem identification: Making an interactive installation from the idea of a mirror,with some animated gestures.

4. Idealization: I visualize sets of animated marks whose behaviors are controlled by people’s movements and the composition balances responses and is immediately clear, with responses that feel connected to participant’s movements. Interaction is between the body gestures and the installation.

5. Concept: The Installations respond to their environment via input from an overhead video camera. Custom video tracking and drawing outputs changing wall projection in response to the visitors’ activities in the space. The existence, positions, and behaviors of various parts of the projected image depend entirely on people’s presence and movement in the exhibit area.
6. Aim and Objectives: To create an aesthetic system which responds fluidly and intriguingly to physical movement in the exhibit space.
To experience a continual flow of unique and fleeting moments.
To create an aesthetic system that responds fluidly using painterly,
organic shapes to physical movement.
To portray an aesthetic art to respond to physical movement.

7. Motivation: This Motivation developed from the gestures i made while in the mirror and it opened my mind to create something from such an idea.

8. Review, Analysis and precedence studies:

*My idea is for body gestures in space with animated textile and some animated designs which are controlled by people's movements.










9. Design Approach: Using video tracking ,i engage a whole bod with response to spatial relations. In an attempt to engage people both with design and using the interactive aspect, i create aesthetically pleasing relationships between the real and virtual. I believe the work is related to issues with virtual reality and general relationships.
















10. Planning: My plan is to trying to create a playful yet intriguing piece of interactive installation. I want the users to have fun playing with the interaction and for the interaction to operate without guidance. Users will investigate with the piece and natural intuition would be enough for them to see the installation working.