Social / User Behaviour

Social / User Behavior

A social behavior pointed directly towards society is the BRANDED BEHAVIOR in Malaysia where the quality and price of a product are a big deal for example Gucci has expensive products with high quality but people choose to go to china town to buy the same product, with low quality but cheaper. This means that people can create the same product but different quality with different prices at that.

The behavior in this case shows that society is economical, they want high quality products but they don’t want to spend, they rather acquire a cheap one with low quality as long as the product is the same. When you look at a Gucci bag in a Gucci shop it looks so expensive and even the price puts u off (RM 300) and when one goes to china town and sees the same bag at (RM 50) and both bags do the same job, you wouldn’t blame society for having duplications of different quality but doing the same function.

This kind of behavior in society makes a real Gucci shop go at a loss sometimes and that’s when you find a SALE of about 50% -70% because they want to clear the product and bring in new products this is when society is motivated to acquire the products because the SALE is on hence cheaper.

This branded behavior encourages greater market in china town and hence encourages more duplication of products with the same brand name but with low quality yet cheaper. So the china town market will acquire more than the Gucci shop in midvalley.

Sometimes the high quality Gucci products will be acquired by tourists on vacation because they are willing to spend on a brand that looks trustworthy and of high quality.

In a Gucci shop there is nothing like bargaining because the prices are fixed you either take it or leave it, BUT in china town u can bargain until you are comfortable with the price you want to take the product at hence motivation for the same product but different prices because of the difference in places of sale and display.

Most times one will not wait for the SALE to start because they need the product urgently and so they find themselves in China town looking for the same products at a cheaper price and actually acquire it despite the quality difference.

People taking the initiative to duplicate a product is also not in their own liking, it’s because they know they can actually earn from duplicating products because not everyone can afford the same product at that high price so hence the duplication to cater for those that have less to spend on a relatively rational item. Not everyone can afford such expensive products so it’s also fair that those that have little money are catered for and that’s why we have places like china town to rescue society in need of the same product, different qualities for the same purpose.

If one acquired a bag from a Gucci shop and another person acquired the same bag from china town, that same product is doing the same purpose, you wouldn’t tell the price at which the bags where bought at neither would you tell the quality. So branded behavior is rather less of a big a deal because we all gain from the both sides.